On 10 March 2023, it was confirmed that ITVX would become the new home of CITV content, called ITVX Kids, with the CITV brand being retired after 40 years. ITVX includes access to BritBox and a selection of FAST channels, which sees programmes such as The Chase and Hell's Kitchen have their own virtual linear channels. ITVX has substantially more exclusive programming than ITV Hub, positioning ITV's digital offering more in line with its competitors – the BBC and Channel Four Television Corporation. ITVX was rolled out on 17 November 2022, and it officially launched on 8 December. As of August 2021, the service has at least 30 million registered users. On 23 November 2015, ITV gave the app (ITV Player) and the website (ITV.com) a revamp, it was renamed ITV Hub. The service was known as ITV Player from its inception until 2015. The service offers predominantly features content from ITV1, as well as ITV Digital channels and some licensed content. ITVX (formerly ITV Hub) is a British online video-on-demand service operated by ITV. United Kingdom (ITV2, ITV3, ITV4, ITVBe, CITV and licensed programming)ĥ December 2008 14 years ago ( 5 December 2008)

United Kingdom except northern and central Scotland (ITV1 programming)

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